Abandon the comforts of habit and strike out in new directions

“To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.” – The Brand Gap by Marty Neumeier

Purchase The Brand Gap here.

1. Creative people describe how the world could be
2. Designers should reject the ineffectual commonplace for effectual originality
3. UX designers need to possess both creativity and vision