Your site can encapsulate your brand personality

“Your site can do much more than mimic your identity. It can encapsulate the brand personality, whether that is inspirational, trustworthy, or authoritative. These traits were part of the reason why they chose your brand in the first place.” – Sharon Lee

Read Sharon’s article “Human-to-Human Design” here.

1. Rich, sensory experiences immerse users and lead to joy and satisfaction
2. Provide an experience that is useful, usable, desirable, and differentiated
3. It is the experience first, then the messages
4. The web designer’s job is to create pages that are unmistakably engaging
5. Remarkable experiences leave a mark