Usability is a necessary condition for survival

“On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website’s information is hard to read or doesn’t answer users’ key questions, they leave. Note a pattern here?” – Jakob Nielsen

Read Jakob’s take on why usability is important in his article “Usability 101: Definition and Fundamentals – What, Why, How” here.

1. Make it easy for customers to perform useful tasks
2. Usability is more than common sense
3. Collaborating to provide insights can lead to positive customer experiences
4. Eyetracking Metrics for Usability Studies
5. Usability testing is a means of understanding the goodness of a design’s fit to the intended users’ problems