Information architecture helps make sure that business and user needs are met

“Information architecture helps make sure that business needs and user needs are met, leaving everyone happy, and isn’t that really what it’s all about?” – Jeff Lash

Read Jeff’s article “The Age of Information Architecture” here.

1. Information Architecture helps people get better at sharing information
2. Information architecture is at the very center of the electronic information storm
3. Information architecture is about mission-critical infrastructure
4. Great information architecture leads the site to behave as the visitor expects
5. Great information architecture is invisible so that content can shine through