Monthly Archives: July 2008

Create experiences that emotionally engage your customers

“Choice-fatigued consumers are not looking for another product that hasn't taken their true needs and desires into consideration. They are looking for companies in which to believe and give their allegiance. They are looking for experiences that cater to their deep-seated desires. This type of engagement requires much more than the latest technological breakthrough: It requires emotional engagement.”  - Sohrab Vossoughi

“Choice-fatigued consumers are not looking for another product that hasn’t taken their true needs and desires into consideration. They are looking for companies in which to believe and give their allegiance. They are looking for experiences that cater to their deep-seated desires. This type of engagement requires much more than the latest technological breakthrough: It requires emotional engagement.”  – Sohrab Vossoughi

Read Sohrab’s BusinessWeek article “It’s All About Experience” here.

Give users what they actually want

“Give users what they actually want, not what they say they want.  And whatever you do, don’t give them new features just because your competitors have them!” - Kathy Sierra

“Give users what they actually want, not what they say they want.  And whatever you do, don’t give them new features just because your competitors have them!” – Kathy Sierra

Read Kathy’s article “Featuritis vs. the Happy User Peak” here.

Creating a successful product requires designing the Total User Experience

“Too many companies believe that all they must do is provide a ‘neat’ technology or some ‘cool’ product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding—all matter. It requires designing the Total User Experience.” - Don Norman

“Too many companies believe that all they must do is provide a ‘neat’ technology or some ‘cool’ product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding—all matter. It requires designing the Total User Experience.”- Don Norman

Quote from the article “Sharing Ownership of UX” from UXmatters.

If you’d like to read more by Don Norman, pick up his books for many insightful thoughts on design.

Meet your users’ needs at the instant they need it

\"When creating great experiences, it\'s not so much about doing what users expect. Instead, it\'s about creating a design that clearly meets their needs at the instant they need it.\" - Jared Spool

“When creating great experiences, it’s not so much about doing what users expect. Instead, it’s about creating a design that clearly meets their needs at the instant they need it.” – Jared Spool

Read Jared’s article “The Wheres and Whens of Users’ Expectations” here.

Design needs to be embedded as a competency within an organization

“Think of design as an activity that anyone in the organization can engage with... design is not the purview of some special elite group. Design needs to be embedded as a competency within an organization – something that everybody can get involved with.” - Peter Merholz

“Think of design as an activity that anyone in the organization can engage with… design is not the purview of some special elite group. Design needs to be embedded as a competency within an organization – something that everybody can get involved with.” – Peter Merholz

Listen to the BusinessWeek podcast “It’s the Experience That Counts” for a discussion of how focusing on consumers’ experience of new products and services can inform and shape design.

To design is to add value and meaning

“To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse.” – Paul Rand

Read Joshua Porter’s thoughts on this quote on his blog here.