Monthly Archives: June 2008

Defy the traditional and color outside the lines

“When a business defies the traditional, when it ‘colors outside the lines,’ customers often receive exceptional experiences.” - The Starbucks Experience by Joseph A. Michelli

“When a business defies the traditional, when it ‘colors outside the lines,’ customers often receive exceptional experiences.” – The Starbucks Experience by Joseph A. Michelli

You can purchase The Starbucks Experience here.

Great information architecture is invisible so that content can shine through

\

“Content makes the sale, delivers the service and builds the brand. The architecture is the container of the website, but content—well, it’s the content in the container. We don’t buy from iTunes because of its architecture; we buy because of its music. Great information architecture is invisible so that the content can shine through.” – Gerry McGovern

Read “The Importance of a Customer-Centric Design Approach: An Interview with Gerry McGovern” from UIE here. This is the same article that brought us another great quote from Gerry back in April.

Focus first on the overall experience

\

“The customers, the visitors, the patients, the readers, the guests, whatever you call them – their experience is what determines the company’s success or failure. So focus first on the overall experience. It’s strategic, not tactical. It’s about the people, not the tool. Focusing on the larger picture first will set a better context in which to work – later – on usability tactics.” – Mark Hurst

Read Mark’s article “The top 8 mistakes in usability (and companies investing in it)” here.

Make something people want to integrate into their lives

“Interface design isn’t only about making a device or application look attractive… it’s about making an appropriately pleasing application or device that people find useful and usable and want to integrate into their lives.\

“Interface design isn’t only about making a device or application look attractive… it’s about making an appropriately pleasing application or device that people find useful and usable and want to integrate into their lives.” – Designing for Interaction by Dan Saffer

If you don’t already have it, be sure to get Dan’s book Designing for Interaction.

Enable brands to move at relationship speed

\

“Enable brands to move at relationship speed – a threshold reached when every consumer interaction – a bit of data or pattern of behavior – is instantly and intuitively transformed into a relevant, meaningful brand response.” – Brian Kaiser

Quote submitted by Brian Kaiser of Targetbase XACT. Thanks, Brian!

If you want your own quote to be featured on inspireUX, or have a favorite quote from someone else, submit it and it may be posted! Please note that while I like reading all sorts of quotes, only those related in some way to user experience (or fields that impact user experience) will be considered for posting. I’d like to keep this site as focused as possible on UX quotes. Thanks!

Be willing to entertain crazy, competing, or uncomfortable ideas

\

“Good designers relentlessly generate lots of ideas and open-mindedly consider alternative solutions. At no time are good designers frightened to entertain a crazy, competing, or uncomfortable idea.” – Karl Ulrich

Read Karl’s article “Design A Solution” from Fast Company here