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“Enable brands to move at relationship speed - a threshold reached when every consumer interaction - a bit of data or pattern of behavior - is instantly and intuitively transformed into a relevant, meaningful brand response.” - Brian Kaiser

Quote submitted by Brian Kaiser of Targetbase XACT. Thanks, Brian!

If you want your own quote to be featured on inspireUX, or have a favorite quote from someone else, submit it and it may be posted! Please note that while I like reading all sorts of quotes, only those related in some way to user experience (or fields that impact user experience) will be considered for posting. I’d like to keep this site as focused as possible on UX quotes. Thanks!


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“Good designers relentlessly generate lots of ideas and open-mindedly consider alternative solutions. At no time are good designers frightened to entertain a crazy, competing, or uncomfortable idea.” - Karl Ulrich

Read Karl’s article “Design A Solution” from Fast Company here


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“Like all forms of design, visual design is about problem solving, not about personal preference or unsupported opinion.” - Making the Web Work: Designing Effective Web Applications by Bob Baxley

If you like this quote, you can find this and the rest of Bob’s thoughts in his book Making the Web Work: Designing Effective Web Applications