It takes a passionate commitment to thoroughly understand something

“To design something really well you have to get it.  You have to really grok what it’s all about.  It takes a passionate commitment to thoroughly understand something – chew it up, not just quickly swallow it.  Most people don’t take the time to do that… The broader one’s understanding of the human experience, the better designs we will have.” – Steve Jobs

Read the Wired article “Steve Jobs: The Next Insanely Great Thing” to read Steve’s full reply to the question: “Why aren’t more products made with the aesthetics of great design?”

1. Design is everyone’s job. It takes a commitment from everybody in the company.
2. What makes people passionate, pure and simple, is great experiences
3. Our job is to take responsibility for the complete user experience
4. Design is the fundamental soul of a man-made creation
5. Creating great user experiences takes a multidisciplinary team that shares ownership of UX