Welcome to the age of the killer user experience

“Forget about the killer feature. Welcome to the age of the killer user experience. When technology achieves something desirable without being in your face, when it knows how to integrate itself into your wishes and desires without distracting from them, that’s when technology lives up to its potential.” – Andreas Pfeiffer

Read The Pfeiffer’s Report Trend Analysis on user experience here.

1. Good design shapes our expectation of what the experience can be
2. Creating a successful product requires designing the Total User Experience
3. Blaming the user teaches them that the errors are their own
4. We want to focus on achieving our goals, not deciphering technology
5. Investing in the customer experience turns customers into advocates