“When a business defies the traditional, when it ‘colors outside the lines,’ customers often receive exceptional experiences.” – The Starbucks Experience by Joseph A. Michelli
You can purchase The Starbucks Experience here.
I appreciate that you took the time to use a quote from my book as inspiration today! I’m humbled.
Thanks for the comment! I actually have another quote of yours here: http://www.inspireux.com/2008/04/02/dont-be-routine-be-exceptional/. That one was my very first inspireUX post, and was the quote that inspired me to start this site in the first place. The Starbucks Experience is a great book!