Defy the traditional and color outside the lines

Posted on June 16, 2008 by Catriona Cornett • 2 Comments

“When a business defies the traditional, when it ‘colors outside the lines,’ customers often receive exceptional experiences.” - The Starbucks Experience by Joseph A. Michelli

“When a business defies the traditional, when it ‘colors outside the lines,’ customers often receive exceptional experiences.” – The Starbucks Experience by Joseph A. Michelli

You can purchase The Starbucks Experience here.

Catriona Cornett

Catriona is a User Experience Designer who has helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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Filed Under: Joseph A. Michelli
  • http://www.themichelliexperience.com Joseph Michelli

    I appreciate that you took the time to use a quote from my book as inspiration today! I’m humbled.

  • http://www.inspireux.com Catriona

    Joseph,
    Thanks for the comment! I actually have another quote of yours here: http://www.inspireux.com/2008/04/02/dont-be-routine-be-exceptional/. That one was my very first inspireUX post, and was the quote that inspired me to start this site in the first place. The Starbucks Experience is a great book!