Focus first on the overall experience

“The customers, the visitors, the patients, the readers, the guests, whatever you call them – their experience is what determines the company’s success or failure. So focus first on the overall experience. It’s strategic, not tactical. It’s about the people, not the tool. Focusing on the larger picture first will set a better context in which to work – later – on usability tactics.” – Mark Hurst

Read Mark’s article “The top 8 mistakes in usability (and companies investing in it)” here.

1. Without sacrificing usability, let’s bring a little fun into our designs
2. Focus on the idea of a product experience, instead of experience that only deals with the user
3. If you want your product to sell, focus on memorable experiences
4. Focus on understanding the behavior and performance of people using a design
5. Focus on the experience that the products you design engender