“Good designers relentlessly generate lots of ideas and open-mindedly consider alternative solutions. At no time are good designers frightened to entertain a crazy, competing, or uncomfortable idea.” – Karl Ulrich
Read Karl’s article “Design A Solution” from Fast Company here
Related quotes:- Designers exist to come in, assess what has been failing, and offer up solutions for the future
- Design addresses needs that customers themselves may not know they have
- Designers have to be open to the changes that technology is making in our discipline
- Design, in the end, is about creating better things for people
- Good designers are open minded and comfortable with ambiguity



