Visual design is about problem solving

“Like all forms of design, visual design is about problem solving, not about personal preference or unsupported opinion.” – Making the Web Work: Designing Effective Web Applications by Bob Baxley

If you like this quote, you can find this and the rest of Bob’s thoughts in his book Making the Web Work: Designing Effective Web Applications

1. Visual design is the emotional bridge between functionality and human experience
2. Visual design can move people into meaningful interactions
3. Creating visual imagery is a state of mind
4. Make something people want to integrate into their lives
5. Design is more than the aesthetic. Design is fundamentally more.