A quality user experience is an essential, sustainable competitive advantage

“Businesses have now come to recognize that providing a quality user experience is an essential, sustainable competitive advantage. It is user experience that forms the customer’s impression of the company’s offerings, it is user experience that differentiates the company from its competitors, and it is user experience that determines whether your customer will ever come back.” – The Elements of User Experience by Jesse James Garrett

Purchase Jesse’s book The Elements of User Experience here or check out Peter Morville’s article “User Experience Strategy” that mentions this quote.

1. Design is a form of competitive advantage
2. Experience design has human engagement as an explicit goal
3. What makes people passionate, pure and simple, is great experiences
4. UX designers improve people’s lives by making experiences better
5. Our job is to take responsibility for the complete user experience