“What exactly does it mean to be a compassionate designer? It means doing things that help us not only understand, but relate to the users we design for. To feel for them. To put ourselves in their shoes, even if our own lives are totally opposite from them. Sound simple? It is. You just have to do it.” – David Armano

Another great one from David. Read his article on Creating Compassionate Designers for tips on how to develop compassion for our users.

1. Deeply understanding customers allows companies to develop products that revolutionize the way we live our lives
2. Success comes from having the right vision and keeping users in mind
3. In UX design, mindset is more important than process
4. What makes people passionate, pure and simple, is great experiences
5. Design addresses needs that customers themselves may not know they have