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“The designer… has a passion for doing something that fits somebody’s needs, but that is not just a simple fix. The designer has a dream that goes beyond what exists, rather than fixing what exists… the designer wants to create a solution that fits in a deeper situational or social sense.” – David Kelley, Founder of IDEO, in Bringing Design to Software by Terry Winograd

Purchase Bringing Design to Software here or check out an interview with David Kelley for some interesting insights on design.

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Related quotes:
  1. Design should never say, “Look at me.” It should always say, “Look at this.”
  2. Great designers don’t let constraints limit their design
  3. Design software to behave like a likeable person
  4. Treat design as a final destination instead of as a compromise
  5. Design means being good, not just looking good