User behavior is part of a holistic experiential model

“The purpose of user experience design, or UXD, is to understand that user behavior can be seen as part of a holistic experiential model instead of as a shallow, temporary hit-and-run encounter. In the domain of user experience, then, we must not mistake trying something for experiencing it.” -Christopher Fahey

Read Christopher’s article “Experience or Don’t Experience. There is no Try.” here

1. The little things really do matter
2. If you want your product to sell, focus on memorable experiences
3. A quality user experience is an essential, sustainable competitive advantage
4. UX designers must understand the perspectives that come from different backgrounds, cultures, and experiences
5. A good user experience can be subtle