“The purpose of user experience design, or UXD, is to understand that user behavior can be seen as part of a holistic experiential model instead of as a shallow, temporary hit-and-run encounter. In the domain of user experience, then, we must not mistake trying something for experiencing it.” -Christopher Fahey

Read Christopher’s article “Experience or Don’t Experience. There is no Try.” here

1. A good user experience can be subtle
2. Remarkable experiences leave a mark
3. User experience is everything, but is still undervalued and under-invested in
4. User experience is the summation of considerations across UX disciplines
5. To create great user experiences we need to focus on the now