User behavior is part of a holistic experiential model

“The purpose of user experience design, or UXD, is to understand that user behavior can be seen as part of a holistic experiential model instead of as a shallow, temporary hit-and-run encounter. In the domain of user experience, then, we must not mistake trying something for experiencing it.” -Christopher Fahey

Read Christopher’s article “Experience or Don’t Experience. There is no Try.” here

1. A quality user experience is an essential, sustainable competitive advantage
2. A good user experience can be subtle
3. UX designers must understand the perspectives that come from different backgrounds, cultures, and experiences
4. The little things really do matter
5. Qualities of an exemplary user experience