Good IA increases both human satisfaction and your company’s profits

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“Good information architecture makes users less alienated and suppressed by technology. It simultaneously increases human satisfaction and your company’s profits. Very few jobs allow you to do both at the same time, so enjoy.” – Jakob Nielsen in Information Architecture for the World Wide Web by Louis Rosenfeld & Peter Morville

Make sure you pick up Information Architecture for the World Wide Web if you’re an information architect or are interested in information architecture.

Catriona Cornett

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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