Good IA increases both human satisfaction and your company’s profits

“Good information architecture makes users less alienated and suppressed by technology. It simultaneously increases human satisfaction and your company’s profits. Very few jobs allow you to do both at the same time, so enjoy.” – Jakob Nielsen in Information Architecture for the World Wide Web by Louis Rosenfeld & Peter Morville

Make sure you pick up Information Architecture for the World Wide Web if you’re an information architect or are interested in information architecture.

1. Information architecture is about mission-critical infrastructure
2. Information Architecture helps people get better at sharing information
3. Findability precedes usability. You can’t use what you can’t find.
4. Usability is a necessary condition for survival
5. Leaders must become experience executives