“By attending to the entire user experience, designers can create a rich, sensory experience, which helps to immerse users and encourage them to become fully involved in the site and its message… Through immersion, the user experiences joy and satisfaction: positive qualities that will be transferred to your brand.” – Sharon Lee

Check out Sharon’s article “Human-to-Human Design” here

1. Remarkable experiences leave a mark
2. What makes people passionate, pure and simple, is great experiences
3. Better connect with your customers by speaking like people, not like machines
4. Good experiences make the world a better place
5. Investing in the customer experience turns customers into advocates