“In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.” - Steve Jobs
Check out the article “Apple’s One-Dollar-a-Year Man” from Fortune Magazine in which Steve explains his obsession with design

Although some technologies clearly promote such social disconnection, others have the opposite effect of drawing people together. Sociologists who study the design of spaces refer to these concepts as sociofugual and sociopetal, derived from the physics terms centrifugal and centripetal. Applying those notions to appliances, we might rank fondue pots and hot tubs the highest in terms of sociopetal design. Gas fireplaces, gas barbecue grills, and large screen televisions likewise lean in that direction. Also qualifying would be the kotatsu, a heated table that Japanese families gather around during cold weather.
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