Monthly Archives: April 2008

Your customers are not you

\"Your customers are not you. They don’t look like you, they don’t think like you, they don’t do the things that you do, they don’t have your expectations or assumptions. If they did, they wouldn’t be your customers; they’d be your competitors.\" - Mike Kuniavsky of Adaptive Path

“Your customers are not you. They don’t look like you, they don’t think like you, they don’t do the things that you do, they don’t have your expectations or assumptions. If they did, they wouldn’t be your customers; they’d be your competitors.” – Mike Kuniavsky of Adaptive Path

Creative people describe how the world could be

“While market researchers describe how the world is, creative people describe how it could be. Their thinking is often so fresh that they zag even when they should zig. But without fresh thinking, there’s no chance of magic” - The Brand Gap by Marty Neumeier

“While market researchers describe how the world is, creative people describe how it could be. Their thinking is often so fresh that they zag even when they should zig. But without fresh thinking, there’s no chance of magic” – The Brand Gap by Marty Neumeier

Check out Marty’s book The Brand Gap. Great quick read to understand branding and its power

Don’t be routine, be exceptional

“Ultimately, by incorporating your brand into people’s everyday lives, you are given an amazing opportunity to drive home the message that your company is not just routine, but exceptional” - The Starbucks Experience by Joseph A. Michelli

“Ultimately, by incorporating your brand into people’s everyday lives, you are given an amazing opportunity to drive home the message that your company is not just routine, but exceptional” – The Starbucks Experience by Joseph A. Michelli

Check out the book The Starbucks Experience. I highly recommend it as an example of a company that focuses on excellent customer experiences.