Monthly Archives: April 2008

Don’t assume the general viewing public is an idiot

\"We shouldn\'t assume that the general viewing public is an idiot.  We should try to evolve the medium by making intuitive systems that educate the user - not design to what level we think they can handle\" - Joshua Davis

“We shouldn’t assume that the general viewing public is an idiot.  We should try to evolve the medium by making intuitive systems that educate the user – not design to what level we think they can handle” – Joshua Davis

Interaction design finds ways to better connect people

\"Interaction design isn\'t only about fixing problems; it\'s also about facilitating interactions between people in richer, deeper, better ways - that is, finding new ways to better connect human beings to one another, and by doing so, make the world a better place to live\" - Designing for Interaction by Dan Saffer

“Interaction design isn’t only about fixing problems; it’s also about facilitating interactions between people in richer, deeper, better ways – that is, finding new ways to better connect human beings to one another, and by doing so, make the world a better place to live” – Designing for Interaction by Dan Saffer

Check out Dan’s book Designing for Interaction for a great overview of interaction design

The life of a designer is a life of fight against the ugliness

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“The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design” – Massimo Vignelli in the film Helvetica

Purchase the flim Helvetica here

Customer focus is the beginning, middle and end of a successful web strategy

\"Being customer focused is not some ‘nice thing to do.’ Customer focus is about hard-edged business. Customers are hugely impatient on the Web. They don’t need to hang around a website that is not directly focused on them. Customer focus is the beginning, middle and end of a successful web strategy.\" - Gerry McGovern

“Being customer focused is not some ‘nice thing to do.’ Customer focus is about hard-edged business. Customers are hugely impatient on the Web. They don’t need to hang around a website that is not directly focused on them. Customer focus is the beginning, middle and end of a successful web strategy.” – Gerry McGovern

Read UIE’s interview with Gerry McGovern, “The Importance of a Customer-Centric Design Approach,” here

A wonderful interface to the wrong features will fail

\"Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.\" - Jakob Nielsen

“Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.” – Jakob Nielsen

Read Jakob’s article “The Myth of the Genius Designer” here

Design helps or improves the lives of other humans

\"Design is about humans creating great works that help or improve the lives of other humans, often in profound ways, and often in ways that are quite small and go unnoticed\" - Garr Reynolds

“Design is about humans creating great works that help or improve the lives of other humans, often in profound ways, and often in ways that are quite small and go unnoticed” – Garr Reynolds

Read Garr’s article here