Customers don’t view a company in terms of silos or business units

“We can’t forget that customers don’t view a company in terms of silos or business units. They couldn’t care less about how an organization is structured. What they want is an intuitive experience that draws them into an experience that excites their senses.” – Judy McLeish

Quote submitted by Judy McLeish of McDaniel Partners

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1. A successful company is one where everybody owns the same mission
2. Creating a shared reference with customers will drive business
3. Instead of thinking only in terms of interaction, start designing user experiences.
4. Design is everyone’s job. It takes a commitment from everybody in the company.
5. One of the roles of design is to bring humanity, intelligence and beauty to the world of business