“We live in a world where the little things really do matter.  Each encounter no matter how brief is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious.  The sum of these interactions and encounters adds up to how we feel about a particular product, brand or service.  Little things.  Feelings.  They influence our everyday behaviors more than we realize.” – David Armano

Check out David’s blog Logic+Emotion, my favorite UX related blog with amazing visuals

1. Great design gives us something to relate to and to feel connected with
2. Today we want products that appeal to both cognition and emotion
3. Experience should not be sacrificed for growth–it should drive growth
4. To create great user experiences we need to focus on the now
5. Great design is storytelling at its finest