The little things really do matter

“We live in a world where the little things really do matter.  Each encounter no matter how brief is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious.  The sum of these interactions and encounters adds up to how we feel about a particular product, brand or service.  Little things.  Feelings.  They influence our everyday behaviors more than we realize.” – David Armano

Check out David’s blog Logic+Emotion, my favorite UX related blog with amazing visuals

1. When useful and useable meet delight—great things happen.
2. Provide an experience that is useful, usable, desirable, and differentiated
3. Don’t be routine, be exceptional
4. Great design gives us something to relate to and to feel connected with
5. Go deep into your customers’ lives and immerse yourself in their world