“We live in a world where the little things really do matter. Each encounter no matter how brief is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel about a particular product, brand or service. Little things. Feelings. They influence our everyday behaviors more than we realize.” – David Armano
Check out David’s blog Logic+Emotion, my favorite UX related blog with amazing visuals
- When useful and useable meet delight—great things happen.
- Great design gives us something to relate to and to feel connected with
- Provide an experience that is useful, usable, desirable, and differentiated
- Go deep into your customers’ lives and immerse yourself in their world
- UX must be an ongoing effort of continually learning about users
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