\"We shouldn\'t assume that the general viewing public is an idiot.  We should try to evolve the medium by making intuitive systems that educate the user - not design to what level we think they can handle\" - Joshua Davis

“We shouldn’t assume that the general viewing public is an idiot.  We should try to evolve the medium by making intuitive systems that educate the user – not design to what level we think they can handle” – Joshua Davis

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Related quotes:
  1. Don’t design for everyone. It’s impossible.
  2. Technology serves humans. Humans do not serve technology.
  3. Making assumptions about our users leads us to design for ourselves
  4. Good design isn’t decoration. Good design is problem solving.
  5. Design is about cultural invention