“We shouldn’t assume that the general viewing public is an idiot. We should try to evolve the medium by making intuitive systems that educate the user – not design to what level we think they can handle” – Joshua Davis
Related quotes:- Technology serves humans. Humans do not serve technology.
- Intuitive design lets you keep your attention on what you’re trying to accomplish
- Every decision a designer makes molds the future of the people we design for
- It takes great empathy to create a good experience
- Understanding the specific activity we’re supporting is critical to good design



