Customer focus is the beginning, middle and end of a successful web strategy

“Being customer focused is not some ‘nice thing to do.’ Customer focus is about hard-edged business. Customers are hugely impatient on the Web. They don’t need to hang around a website that is not directly focused on them. Customer focus is the beginning, middle and end of a successful web strategy.” – Gerry McGovern

Read UIE’s interview with Gerry McGovern, “The Importance of a Customer-Centric Design Approach,” here

1. The Importance of a Focused User Experience Strategy
2. Content is an opportunity to make customer relationships flourish
3. Investing in the customer experience turns customers into advocates
4. Collaborating to provide insights can lead to positive customer experiences
5. UX strategy requires the coordinated efforts of the entire organization