![\"Being customer focused is not some ‘nice thing to do.’ Customer focus is about hard-edged business. Customers are hugely impatient on the Web. They don’t need to hang around a website that is not directly focused on them. Customer focus is the beginning, middle and end of a successful web strategy.\" - Gerry McGovern](http://www.inspireux.com/wp-content/uploads/6.gif "\\"Being customer focused is not some ‘nice thing to do.’ Customer focus is about hard-edged business. Customers are hugely impatient on the Web. They don’t need to hang around a website that is not directly focused on them. Customer focus is the beginning, middle and end of a successful web strategy.\\" - Gerry McGovern")
“Being customer focused is not some ‘nice thing to do.’ Customer focus is about hard-edged business. Customers are hugely impatient on the Web. They don’t need to hang around a website that is not directly focused on them. Customer focus is the beginning, middle and end of a successful web strategy.” - Gerry McGovern
Read UIE’s interview with Gerry McGovern, “The Importance of a Customer-Centric Design Approach,” here
![\"Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.\" - Jakob Nielsen](http://www.inspireux.com/wp-content/uploads/5.gif "\\"Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.\\" - Jakob Nielsen")
