Design helps or improves the lives of other humans

“Design is about humans creating great works that help or improve the lives of other humans, often in profound ways, and often in ways that are quite small and go unnoticed” – Garr Reynolds

Read Garr’s article here

1. Good design must have an impact on people’s lives
2. Design is a “whole brain” process
3. Design is about choices and intentions, it is not accidental
4. Design’s true purpose is to improve people’s lives
5. Good designers are open minded and comfortable with ambiguity