![\"Your customers are not you. They don’t look like you, they don’t think like you, they don’t do the things that you do, they don’t have your expectations or assumptions. If they did, they wouldn’t be your customers; they’d be your competitors.\" - Mike Kuniavsky of Adaptive Path](http://www.inspireux.com/wp-content/uploads/3.gif "\\"Your customers are not you. They don’t look like you, they don’t think like you, they don’t do the things that you do, they don’t have your expectations or assumptions. If they did, they wouldn’t be your customers; they’d be your competitors.\\" - Mike Kuniavsky of Adaptive Path")
“Your customers are not you. They don’t look like you, they don’t think like you, they don’t do the things that you do, they don’t have your expectations or assumptions. If they did, they wouldn’t be your customers; they’d be your competitors.” – Mike Kuniavsky of Adaptive Path
- UX professionals are uniquely trained to represent the needs and desires of our customers
- Go deep into your customers’ lives and immerse yourself in their world
- Deeply understanding customers allows companies to develop products that revolutionize the way we live our lives
- Better connect with your customers by speaking like people, not like machines
- Investing in the customer experience turns customers into advocates
Catriona Cornett
