“Ultimately, by incorporating your brand into people’s everyday lives, you are given an amazing opportunity to drive home the message that your company is not just routine, but exceptional” – The Starbucks Experience by Joseph A. Michelli
Check out the book The Starbucks Experience. I highly recommend it as an example of a company that focuses on excellent customer experiences.
Catriona Cornett
Catriona is a User Experience Designer who has helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.
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