“Ultimately, by incorporating your brand into people’s everyday lives, you are given an amazing opportunity to drive home the message that your company is not just routine, but exceptional” – The Starbucks Experience by Joseph A. Michelli
Check out the book The Starbucks Experience. I highly recommend it as an example of a company that focuses on excellent customer experiences.
Related posts:- Defy the traditional and color outside the lines
- Experience should not be sacrificed for growth–it should drive growth
- A quality user experience is an essential, sustainable competitive advantage
- It is the experience first, then the messages
- Design is everyone’s job. It takes a commitment from everybody in the company.
Catriona Cornett
![“Most [clients] expect experience design to be a discrete activity, solving all their problems with a single functional specification or a single research study. It must be an ongoing effort, a process of continually learning about users, responding to their behaviors, and evolving the product or service.” - Dan Brown](http://www.inspireux.com/cards/127.gif "“Most [clients] expect experience design to be a discrete activity, solving all their problems with a single functional specification or a single research study. It must be an ongoing effort, a process of continually learning about users, responding to their behaviors, and evolving the product or service.” - Dan Brown")
