Creative people describe how the world could be

“While market researchers describe how the world is, creative people describe how it could be. Their thinking is often so fresh that they zag even when they should zig. But without fresh thinking, there’s no chance of magic” - The Brand Gap by Marty Neumeier

“While market researchers describe how the world is, creative people describe how it could be. Their thinking is often so fresh that they zag even when they should zig. But without fresh thinking, there’s no chance of magic” – The Brand Gap by Marty Neumeier

Check out Marty’s book The Brand Gap. Great quick read to understand branding and its power

Catriona Shedd

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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