Creative people describe how the world could be

“While market researchers describe how the world is, creative people describe how it could be. Their thinking is often so fresh that they zag even when they should zig. But without fresh thinking, there’s no chance of magic” – The Brand Gap by Marty Neumeier

Check out Marty’s book The Brand Gap. Great quick read to understand branding and its power

1. Abandon the comforts of habit and strike out in new directions
2. Interaction design finds ways to better connect people
3. What makes people passionate, pure and simple, is great experiences
4. Better connect with your customers by speaking like people, not like machines
5. It takes people to make your dreams reality